A unique celery-based creation from Bittermens that combines celery, apple and vinegar.
From the makers: Thinking about the Lower East Side, one of the classic flavors during the tenement era was Dr. Brown’s Cel-Ray Soda, a celery soda so popular during the ’30s, it was nicknamed the Jewish Champagne. Though the only flavor that is declared is celery seed, we always got a sense that there was a bit of ginger and apple in there somewhere.
Wrapping all of this history together, we decided to take all of these ideas and run with them. We took an idea of a brine, a shrub and a classic soda and decided to dedicate it to Orchard Street, home of the Lower East Side Tenement Museum. Funny that something that we made to honor the Eastern European immigrant experience works so damned well with Scandinavian Aquavit!
New York’s Bittermens is the creation of Avery and Janet Glaser and are widely recognised as frontrunners in the modern explosion of small batch and artisan bitters. After impressing with the Xocolatl Mole and Hiooed Grapefruit bitters they’ve released a range of unique flavours and collaborations.
Bitters are used to flavour cocktails and other drinks. Initially rising to prominence in the 1800s and often marketed as a medicinal product, cocktail bitters emerged as the cocktail-making equivalent of ‘salt and pepper’ in cooking. Although the market consolidated during the 20th century, there has been a boom of small, hand-crafted flavours from all over the world since the turn of the millennium.
They add complexity and refinement, helping balance sweet and other flavours. You do not need to be a world-class bartender to enjoy them, however, they can be utilised as simply as adding a few dashes to soda water to add flavour, something particularly effective after a night of indulgence.