“Cocchi Americano is an aromatized wine, conceived by Giulio Cocchi in 1891 and produced continuously according to the original recipe.
Due to its aroma given by the alcohol “bittered” with herbs and spices it is called Americano, also because the custom of drinking vermouth with ice and soda spread from the United States. The Cocchi Americano produced according to Giulio Cocchi’s original recipe is, for Asti, the aperitif par excellence, a piece of the city’s history.
The label bears the original futurist cockerel designed in the 1930s, which represents both its function as an aperitif (“it wakes up the appetite”) and one of the symbols of the city of Asti.“
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