Vinos Gustavo Martinez is a reasonably new project, producing wines from an area with a long history of grape growing.
The Itata region has been growing grapes since the arrival of the Spanish settlers, yet can be somewhat unknown, even for fellow Chileans in the industry based in the Central Valley to the north. Most vineyards are planted over rolling hills along the dry farmed coastal mountain range. A super cool climate with granitic soils that predominate the area and mostly old vines that can reach up to over 100 years old planted under bush vine.